I led the digital redesign of PAASA from within Lagahe, creating a website that blends flavor, heritage, and user experience in every click.
2017
Behind the Project
At Lagahe, I collaborated on the redesign of PAASA, a company with over half a century of experience in producing high-quality poultry. My role focused on bringing to life an intuitive and visually engaging interface that clearly communicates their core values: traceability, sustainability, and excellence in every product.
What did I do?
UI/UX Design: I redefined the user experience with a clean, straightforward approach—making navigation feel as natural as their poultry.
Content Architecture: I structured the information to guide users from the first click all the way to final contact.
Naturally responsive: We crafted a version that adapts elegantly to any device, while staying true to the brand’s visual identity.
This project is a great example of how to merge the essence of a traditional brand with a modern, honest, and clear digital presence.