Tags
ProjectCase StudyMarket AnalysisStrategic Marketing
Description
An innovative project that reimagines Goodyear’s vision and opens the door to the future of smart workwear. 📘 Master’s Final Project (TFM) 🎓 Master in Marketing Management – ESIC Business School 📝 Final grade: 9.5 / 10 🔍 Project type: Strategic marketing plan based on market research with real users
Year
2020
What if a tire brand reinvented workwear?
With Goodyear Wear360º, I developed a strategic plan to launch Goodyear into the smart workwear market. A textile line featuring adaptive graphene-based technology, designed to enhance worker health and performance.
The project combines strategic analysis, user research, business modeling, omnichannel strategy, and financial simulation.
