🇺🇸 Adventure, courage, and roots: how it all started
At 22, I crossed the Atlantic alone—no safety net, just a deep desire to learn. I spent nearly two years in Arizona (USA) as an au pair, caring for a little girl while learning English, immersing myself in new cultures, and gaining an independence that transformed me. That experience taught me to observe, adapt, and solve—and prepared me for what came next: earning a Master’s degree in Marketing Management in English and building my international career from the ground up.
🌱 From intern to manager: a story of vision, growth, and purpose
My professional journey began at IMG Licensing, where I started as an intern. Thanks to a mix of strategic curiosity, results-driven focus, and a growth mindset, I kept taking on new challenges and became a Manager in under five years. During that time, I led international licensing expansion for brands like Goodyear, Maserati, FIAT, Volkswagen, Energizer, and Tempur, generating millions in revenue, boosting client retention, and optimizing portfolios through data-driven decisions—not assumptions.
🚀 Purposeful transition: from Licensing Manager to Product Manager
After several years creating value in the licensing world, I made the leap to Product Management with a clear purpose: to build not just brands, but products that solve problems, connect with people, and evolve with them. I’m blending my strategic and commercial background with new tools like Figma, Power BI, GA4, Notion, and training in Product Management and Artificial Intelligence. I bring hunger, fresh vision, and zero fear of rethinking everything.
🫶 People first. Always
I firmly believe the best products are born when we put people at the center. Listening, empathizing, and truly understanding the user has been key—not just in global negotiations, but in every design or digital strategy decision I make. Technology only makes sense to me when it improves lives.
🌿 Balance, presence, and inspiration
Today I’m a mother of two, partner in adventure with my husband, and caretaker of two dogs and a canary. I believe work-life balance is not a luxury—it’s essential. I enjoy the present, value quality time with my family, and find inspiration in nature, the little things… and bold ideas.
💡 Infinite curiosity, strategic vision
I’m driven by endless curiosity. I’m always exploring new tools, methodologies, and ways of thinking. I’m passionate about understanding where the digital world is headed, how consumer habits evolve, and how we can build more human, relevant, and sustainable products. For me, innovation isn’t a trend—it’s a mindset. Questioning, experimenting, learning… and starting again.
Everything I am, I bring with me: curiosity, resilience, empathy, and a strategic mindset that connects business, people, and purpose.